As I introduce my services I’m often asked “what is inbound marketing” or “how can I start inbound marketing for my small business”
Rather than having to keep answering this question I decided I would just write a blog post about. so here you are: “The five stages of inbound marketing”
Attracting traffic is the first goal to successful inbound marketing if your website it gets no traffic no amount of adjusting matters. First you must get people in front of your website looking at what you have to offer. The best way to do that is to create content that customers value.
Once you have people visiting your website it’s now time to use that traffic and funnel them into leads. Converting a passerby to someone you can contact is known as capturing. There are many ways to capture visitors information. Some popular methods are using call to action to compel visitors to fill out a small form. The compulsion usually comes from offering a reward such as a free download e-book or white paper on a topic of the customers interest.
So far you’ve attracted traffic by creating quality unique or entertaining content. You’ve taken that traffic and captured visitors information the a call to action form. Then you have lead information it’s time to offer your product or service to these leads but don’t get ahead of yourself moving too quickly could cause your future customer to have a bad reaction. It’s best to send a few low-key e-mails and develop a relationship with your leads this is called the nurturing phase.
Putting sales on autopilot is the next phase of inbound marketing. This step reduces volatility by setting up a continuous stream of revenue allowing you to more accurately predict your cash flow. one great consequence of this change happens to be reduced overhead. This plays off a marketing strategy first pioneered by great franchises like McDonald’s they found after research that it was much easier to sell five products to one customer than five products to five customers.
One looming danger to automating your sales and payment system is basic human nature. Becoming lazy and assuming that everything’s going great has brought down more than its fair share of great companies. No one is exempt from analytics not even inbound marketing. One way to improve is to learn from your mistakes and it’s much better to learn from small ones so keep a careful eye on how your system is doing. Measure your results in different areas and determine how to tweak the system of inbound marketing for your given product, service, customer, industry, and area.
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